Take this example from Photojojo’s product description of their Smoovie: It sounds cruel, but it doesn’t have to be mean. Playing on a shopper’s emotions can be a really effective way to get them to take action - especially if you hone in on their pain points, Formula 1: “Turning the Knife” by Pinpointing Problems You just need to learn a few simple formulas for copywriting that you can use anytime. It’s a far more persuasive approach than simply listing a bunch of product features.Īnd again, you don’t need to be a brilliant writer to effectively use authentic storytelling in your business copy.
#Smoovie pocket review how to#
Knowing how to tell stories and evoke emotion anywhere your online store uses written words can increase conversion rates. Inspire them: give them a feeling that they desire and paint a picture of what a better life (in one way or another, but usually through the purchase of your product somehow) could look like.Educate them and provide answers to their questions or solutions to their pains.Capture the attention of your audience.As long as you have a story to tell, you can: They don’t want to buy your stuff - but they do want to buy your story and the feeling it gives them.Ĭompelling copy doesn’t require you to write like Shakespeare or Hemingway. Is your website content costing you sales? Get our free, curated list of high-impact copywriting tips. They don’t want your pitches and they’re no longer easily fooled by old-school sales tactics. Your customers don’t want to be sold another item. What Writing Copy For Your Products and Business Is Really All About You don’t need to be a literary genius in order to create persuasive product copy that compels customers to purchase more. That may sound a little intimidating, especially if you don’t consider yourself a writer (or worse, if you think you’re a bad writer).īut there’s good news, as that opening quote above hints at. Copy appears in your product descriptions, on every single page of your website, in your social media posts and in your advertising - any place you use the written word for your business, you create copy. “Copy” is just a way of saying written words and text. That’s because the secret to successful marketing, the key to more sales and conversions, lies in your copy. But writing is a critical skill for every individual in the business of making sales and generating revenue from their products. I get it: you’re a retailer, not a writer. If you can tell stories, create characters, devise incidents, and have sincerity and passion, it doesn’t matter a damn how you write.
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